OneFitPlus signs Kiara Advani and Sidharth Malhotra as brand ambassadors, unveils campaign

Fit-tech company OneFitPlus, which deals in connected fitness equipment such as treadmills, indoor bikes and bicycles, has signed Kiara Advani and Sidharth Malhotra as its brand ambassadors.

In a sector where technology and services have been low, OneFitPlus with over 1,50,000 customers by provisioning pan-India active post sales service, has connected gaming and connected personal trainers where customers across India can compete with each other in real time using their RPM Fitness or Fitkit Treadmill or Spin Bikes.

Mohit Mathur, Founder and CEO, OneFitPlus, said, “At OneFitPlus, we’re committed to our message of ‘Make Fitness Fun’. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid — helping and training India to get fit.”

The brand ambassadors will be seen promoting OneFitPlus personal fitness programmes and the entire line-up of exercise machines across digital platforms. The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner.

Advani said, “For me, fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.”

Malhotra said, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone."

OneFitPlus was launched in 2017 and offers services across the fitness and wellness spectrum. From smart home-fitness equipment, live classes, fitness gaming app taking care of direct workout needs to nutrition experts. OneFitPlus app has over 85k downloads on its health apps.

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