Jolene Fernandes Solanki has been promoted to Chief Operating Officer (COO) of Madison Media Ultra.
She will be working from Madison’s Mumbai office and will lead the Marico business along with her existing client base. She joined Madison in 2016 and has an overall experience of 19 years.
Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, “In a word, Jolene makes things happen. One of our most dynamic leaders, I am very pleased to have her lead Madison Media Ultra, and have all the confidence that she will bring more fame and great results for our Clients and Madison.”
Solanki said, “My journey at Madison has been fulfilling and thrilling. I look forward to raise the bar and partner with our clients in their growth journey in this new era of digital business transformation and helping them achieve their goals. My focus will be on creating capabilities to drive integrated solutions for our clients with strong strategic frameworks to achieve business outcomes.”
Madison Media handles media planning and buying for blue chip clients such as Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, gaana.com, and many others. Madison Media is part of Madison World, India’s homegrown communication agency established in 1988. Madison World through its 11 units served last year, as many as 500 advertisers.