Gravity Integrated appoints Avni Chinoy as Managing Partner and Chief Creative Officer

Gravity Integrated has appointed Avni Chinoy as Managing Partner and Chief Creative Officer.

Chinoy has more than 10 years of experience across agencies such as Grey, Saatchi & Saatchi Iris, iContract, Indigo Consulting and REP India across New York, Moscow, London and India.

She has handled brands such as Google, YouTube, Dettol, Garnier, Amazon, Kindle, Comedy Central, Star TV Network, Veet, Shoppers Stop, Blackberry, Spotify, Durex and Philips.

Prashanth Challapalli

Prashanth Challapalli, Founder and CEO of Gravity Integrated, said, “I have worked with Avni twice before on brands such as Google, Durex, Dettol and Garnier. As we scale rapidly this year, Avni Chinoy with her international experience brings in a much-needed creative lens to solving large business problems. As a startup, we pride ourselves on the culture we have built and Avni has an amazing knack of breaking down departmental barriers and binding disparate skill sets into an integrated team. I believe success and profits need to be shared and in Avni I have a perfect cocktail of trust, skills and familiarity. I welcome her on board not as an employee but as a partner in the company.”

Chinoy said, “What excites me the most about Gravity is that it’s about solving problems creatively and not just chasing the next trending post. To let the solution decide the medium, that is integration in its true sense, and I’m proud to be at the helm of it with Gravity. I have worked with Prashanth across both iContract and Indigo Consulting and building a unique new company from the ground up is what really excites me.”

Gravity Integrated is a hybrid at the juncture of business consulting, communications and technology (services & SaaS products). They focus on keeping brands relevant and helping businesses solve growth problems. Gravity works in the areas of technology solutions, e-commerce, data capture at retail, performance media and go-to-market strategies for startups as well as global giants besides mainline and digital communication.

Gravity Integrated is a permanently work-from-home company that handles clients such as Pillsbury, Nature Valley, Betty Crocker, Haagen Daazs, Dell, Diageo, Oziva, Tootl, Shiv Nadar Foundation, Portl, MPL and Dozee deploying strategy, creative, technology and media to solve for brand relevance and business growth.

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