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Ghadi’s #TeekaUmeedKa campaign is a clarion call to say yes to vaccine and no to rumours

The campaign by ADK-Fortune says vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times

Click on the Image to watch the TVC.

India launched the world’s largest Covid-19 vaccination programme on January 16, 2021, to protect its eligible adult population. But misguided hesitancy and misinformation about vaccines is still a substantial threat to the spread of the pandemic and achieving herd immunity.

Detergent brand Ghadi decided to do its bit to tackle these rumours and fake news by initiating a film campaign. The challenge was to stay relevant and sound as true as possible because the aim was not just to spread awareness but encourage people to get inoculated. 

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The campaign thought of TeekaUmeedKa is a clarion call from Ghadi, which proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times.

The film has been scripted and executed by ADK-Fortune Communications Pvt. Ltd., a WPP company and part of Wunderman Thompson South Asia Group.

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Rahul Gyanchandani, Joint Managing Director, RSPL, said, “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

Nakul Sharma VP and ECD, ADK-Fortune Communications, said, “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

Credits:

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Client: RSPL Ltd.

Brand: Ghadi Detergent

Joint Managing Director: Rahul Gyanchandani

Brand Team: Arif Husain, Ashish Makhija, Varun Chauhan, Vaibhav Rai

Agency: ADK Fortune Communications Pvt. Ltd.

Managing Partner: Subroto Pradhan

Planning Lead: Atishi Pradhan

ECDs: Nakul Sharma and Tirtha Ghosh

Creative Team: Rajanish Jain, Ravi Shankar Mishra, Aakash Mishra, MD Ershad and Manish Kumar Sahoo

Account Management: Akhil Nijhawan, Priyanka Surkali

Production House: Apocalypso Filmworks Pvt. Ltd.

Director: Pradeep Sarkar

Music Director: Ronit Sarkar

Producer and editor: Mrittika Mukherjee

Post Producer: Sapna Thaker

Info@BestMediaInfo.com

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