Colors Odia launches movie fest in the afternoon band

Colors Odia from Viacom18 is bringing a series of latest releases, new and exclusive Odia movies in order to make its viewers’ afternoon more entertaining. The movie festival will focus on wholesome family entertainment and show an assortment of flicks. Presenting the choicest films and a slew of premieres, the movie festival will have a robust line-up.

Srija Shahin Sidhartha, Programming Head, Colors Odia, said, “The afternoon band is the me time for many viewers and we believe that introducing superhit Odia movies is the best method to make further inroads into our viewers’ homes. At Colors Odia, we constantly endeavour to reinvent ourselves and with this, we offer viewers an opportunity to enjoy compelling content.”

Colors Odia brings superhit movies with superhit star cast such as Siddhanta, Sabyasachi, Anu Chowdhury, Elena, Aman, Ahana, Rakesh, Dibya and Chandan, weaved in original Odia stories. Resonating with the motto of wholesome entertainment, Colors Odia is set to add a lot of sparkle— Sunday Blockbuster will air two back-to-back movies every Sunday from 12 noon to 6 pm, Superhit Shanivaar will air two back-to-back movies every Saturday from 12 noon to 6 pm and Houseful Dwipahar will air movies every weekdays from 2 pm to 5 pm. The channel is also planning to launch movie premieres in the coming months.

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