Celebrating the legacy of Nickelodeon’s character Dora the Explorer, CaratLane, an omni-channel jewellery brand has introduced a vibrant collection, ‘CaratLane x Dora the Explorer’, in association with Viacom18 consumer products.
With Raksha Bandhan around the corner, the launch of this fine jewellery is an attempt to bring young fans one step closer to their favourite Nickelodeon character.
The CaratLane x Dora the Explorer collection is the first-ever jewellery collection of Dora the Explorer for kids which includes a wide range of designs such as pendants, necklaces, bracelets and more. While ensuring the designs are safe and secure for kids with no sharp edges, the jewellery comes with a special protective coating. Comprising 10 beautifully crafted designs, the fine detailing will enhance the essence of the special collection for young kids. Starting at Rs 5,000, the collection is available on the CaratLane app, website, and in stores across the country.
Aakrosh Sharma, Senior VP, Merchandise, CaratLane, said, “CaratLane is the ultimate destination for Kids' jewellery. Now, with another feather in our cap that's Dora the Explorer, it's going to be amazing. We know there are a lot of fans out there who love this character and they'll be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14kt gold. They are super kid-friendly and made with care kept in mind for all-day comfort.”
Mahesh Shetty, Head-Network Sales, Viacom18, said “At Viacom18, we believe in working towards creating a relationship with our consumers across multiple touch-points even beyond the screen. With a strong affinity among kids, Nickelodeon’s Dora the Explorer has grown to become one of the most iconic characters and therefore our efforts lie in ensuring that our products give our young viewers an opportunity to personally engage with the character. Kids adore Dora the Explorer and this new line stylised and endearing jewellery collection in collaboration with CaratLane is a step further to ensure that kids enjoy and interact with their favourite character and make it a part of their daily lives.”