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Amar Ujala Limited launches second edition of ‘Hindi Hain Hum’ campaign

The Hindi newspaper has taken up this initiative to restore the glory and pride of the Hindi language and restore and re-energise its essence, highlighting the high cultural, literary, practical and everyday value that it holds in our lives

After last year’s success, Amar Ujala has launched the second edition of their award-winning campaign ‘Hindi Hain Hum’.

The Hindi newspaper has taken this initiative to restore the glory and pride of the Hindi language and restore and re-energise its essence, highlighting the high cultural, literary, practical and everyday value that it holds in our lives and in our territory.

This high-decibel campaign was launched last year, targeting all age cohorts for both B2B and B2C audiences at the national and international levels. A very high participation reflected the interest generated among the audience, achieving the overall objective of the campaign. They received close to 20,000 videos, making it one of the most engaging initiatives. Over 100 dialogue series with local, national and international influencers and readers were conducted across India. The campaign received more than 1 million views. Additionally, two Bollywood artists’ dialogue series was also conducted for promoting the language, garnering high response.

The campaign is running across India and the audience can engage with these activities to be a part of Hindi Hain Hum:

  1. Short Film Making Competition: They have introduced ‘Short Film Making Competition’ this year for all, wherein they share a two-minute film based on their love for Hindi language, portraying its essence and beauty.

The best film will be awarded with a cash prize of Rs 5 lakh and other best five films will be awarded with Rs 1 lakh each.

  1. 30-Second Video Submission: Audience can submit a 30-second video in Hindi of them either reciting a poem, sing their favourite song, read from their most loved book, an article from the newspaper or a stand-up comedy.

Winners will be announced on weekly basis and awarded with cash prizes.

The deadline for the submissions of entries for both activities is September 10, 2021.

For submissions and more details, log on: www.amarujala.com/hindihainhim

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