Co-living brand Zolo has appointed Rishi Sharma as Chief Marketing Officer. Sharma comes with over 20 years of marketing experience. In his new role he will be responsible for strengthening the brand’s external and internal brand communication along with developing an overarching brand strategy for new vertical launches.
Prior to Zolo, Sharma was working with several names such as the Aditya Birla Group, Liva and Kara. His previous stints include Samsung India Electronics and advertising agencies such as McCann, Publicis, Euro RSCG (Havas) as a planner.
Nikhil Sikri, CEO and Co-Founder, said, “Rishi brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on the Zolo-ite community, consumer journey and expanding our customer base. With innovative ideas rooted in experience, he will lead the marketing communication team towards setting a new bar in the industry.”
Sharma said, “Zolo has emerged as a trendsetter to redefine the way people life, work and play. In the last 12 months the team has demonstrated unmatched integrity and credibility as they pivoted to meet the expectations and help their consumers cope with the new reality. I am looking forward to working with them to help build and consolidate their position in the industry as they expand to create new verticals in the sector.”
Zolo, a co-living brand, was founded in 2015 with the aim to redefine the living experience in India. It offers trusted and comfortable managed living solutions through ready-to-move-in rented rooms/beds that offer convenient amenities at affordable prices via an integrated app-based technology platform. It currently enjoys a position with 40,000 beds live under the platform in 485+ properties in 10 cities.