Zee Hindustan takes Hindustan Ki Baat on-ground for second year

Hindustan Ki Baat, an IP that was established last year during the pandemic on Zee Hindustan, is coming with a new vigour this year.

In its first segment, it will cover Ahmedabad on July 24, followed by Jaipur (July 27), Patna (July 28), Kanpur (July 29), Odisha (July 30) and Surat (July 31).

Industry experts of each city will gather on Zee Hindustan’s platform as panellists to discuss various aspects of industrial growth and development of that city and its contribution to the national economy.

Purushottam Vaishnava, CEO and Editor-in-Chief, ZMCL, said, “Zee Hindustan is a channel for the people of India and all our endeavour is to give them a voice through our platform We have always put viewers first, getting the news from the ground and complete information-based news to empower them. Hindustan Ki Baat is one of our initiatives to stay true to our commitment.”

Manoj Jagyasi, Chief Revenue Officer, ZMCL, said, “Zee Hindustan has been achieving one milestone after the other since last year. Hindustan ki Baat is one of its very successful examples. With its wide reach, Zee Hindustan strives to bring real impact to the lives of the viewers. We have our business associates to thank for supporting us in all such initiatives and driving our morale.”

The programme was created last year to walk on the line set by the channel’s core value — State makes the Nation. This programme focuses on various states and their cities to uphold their achievements and concerns and gives them a national platform. In the last financial year, this programme covered five major cities and has garnered high viewership.

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