Would India have won just 6 Lions in 2021 had Cannes Lions not skipped awards last year?

Eleven works from India won 22 Lions — 2 Gold, 9 Silver and 11 Bronze — at the Cannes Lions this year.

A close look at the winning works tells us that 6 of the 11 campaigns were executed before March 2020 and would have qualified for the Cannes Lions 2020 Awards had it taken place last year. These six campaigns won 16 Lions — 2 Gold, 8 Silver and 6 Bronze.

The five campaigns that were executed after April 2020, and would have qualified for the 2021 Awards, won 6 Lions — 1 Silver and 5 Bronze.

The reasons behind this can be largely attributed to Covid forcing brands to curb advertising budgets, shutting shoots for a few months, and forcing agencies to work from home without meeting colleagues and clients, which is a crucial factor in the communication business.

The agencies sending their best bet because of squeezed budgets due to cost-cutting measures can also be one of the reasons but a close analysis tells us that Covid has had an impact on creativity.

Let us take a look at the winning works with their release date:

Info@BestMediaInfo.com