Spinny launches campaign to capture its different offerings in used car industry

Used-car platform Spinny has launched a series of films, capturing its differentiations in the used car industry. Spinny’s approach syncs with the mindset of a new generation when it comes to car ownership and the new films from the brand attest to their views and considerations.

Spinny is able to deliver unparalleled customer experience, right from maintaining quality cars in their inventory across 14 cities to the buying experience that has been tailor-made for the new-age urban Indian and even more relevant to maintain social distancing.

Home test drive, home delivery

The films that can be viewed at spinny.com elaborate the brand’s point of view at every touchpoint of the car-buying and selling process. Each tangible benefit that guarantees a hassle-free car buying, i.e. Spinny Assured, has been encapsulated in a simple, yet fresh way.

The films will be seen on digital platforms.

Niraj Singh, Founder and CEO, Spinny, said, “Our talking point is Spinny’s overhaul of the used-car market and the clarity, ease and integrity that our full-stack model offers customers. Of course, showing the world our new generation of Spinny car buyers and reflecting their car-buying personas only makes our point of view authentic. Our plainspeaking reflects theirs, that’s why we are trusted in the place.” 

Singh added, “We satisfy a range of particular needs across age groups and it is important that any work we put out reflects this inclusionary approach. Questions running through prospective customer’s minds while we shop online at spinny.com are answered helpfully and immediately in these web films. Browsing, comparison-shopping and finally, even outright purchase of a car within minutes on spinny.com is something that has exponentially increased over the last year and our communication, we realise, must help our customers decide. It’s a happy coincidence that Spinny’s new work reflects a new generation of snap-happy, moment-recording Instagrammers.”  

At Spinny, customers are presented with thoroughly inspected high-quality cars in an entirely transparent, seamless manner. Every handpicked Spinny car passes a 200-point rigorous quality check before being listed and comes with a detailed inspection report and 360-view, delivered at a fixed price.

200 point inspection

Fixed price assurance

With a five-day no-questions-asked money-back guarantee and buyback options, the customer can concentrate on things that matter, the joy of owning a car, and not negotiations and mistrust.

Five-day moneyback guarantee

Buyback

Spinny’s full-stack business model offers value, transparency and simplicity. So customers can purchase a car that matches their aspirations with absolute confidence and complete peace of mind.

One-year warranty 

Sellright by Spinny

The clockwork-like precision with a friendly smile is followed in the supply business with SellRight by Spinny.

Spinny assures of giving the best price for your car, instant online offer, free doorstep evaluation and same-day payment. 

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