Thousands of fans across the country are waiting with bated breath to witness the finals of the biggest football extravaganza in Wembley, London on July 11. Before the final kick-off, Euro has already outdone the FIFA World Cup 2018 views and watch time.
With a total of 14 Mn hours of streaming on premium video-on-demand (VOD) service SonyLiv, the engagement level of users has increased ever since the first match on June 11.
Making the tournament an unprecedented hit, SonyLiv has garnered a remarkable rise in viewership with matches such as Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16).
Euro 2020 has been a crowd-puller on Sony Pictures Networks’ SonyLiv and is being viewed across more than 400 cities in India. The platform has recorded significantly higher viewership from football loving regions such as West Bengal, Northeast, Kerala and Goa. Also, the streaming of the matches in six different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities.
The semi-final took place between England and Denmark on July 7. England will join Italy in the finals on July 11.
Ranjana Mangla, Head Ad Sales Revenue, SonyLiv, said, “Euro 2020 has been a great tournament for us. We successfully sold out 100% of our inventory with seven sponsors (WazirX, Cred, Acko General Insurance, Dell Technologies, Mahindra, Betway and Black&White) and more than 35 brands from across categories such as auto, electronics, banking, finance, insurance, technology and FMCG. During this period, Spotlight Roadblocks on the platform have been a huge hit among advertisers. Riding high on the overwhelming response by our advertising partners for Euro 2020, we are confident of on-boarding several more for Olympic Games Tokyo 2020 as well as our strong upcoming line-up of global sporting events.”
Nischal Shetty, Founder and CEO, WazirX, said, “SonyLiv is the destination for sporting enthusiasts for many global sporting events in India. Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association. The success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience.”
Ashish Mishra, EVP Marketing, Acko, said, “Our association with SonyLiv has been a fruitful one as it helps Acko reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020, which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top of the mind.”