Sony AATH has announced the launch of the offering – ‘Hollywood Hungama’, that aims to bring Hollywood closer to the people of Bengal in their own language. The channel will air Hollywood blockbuster movies every Saturday and Sunday at 5.30 PM, starting July 4, 2021.
As part of the offering, the channel will feature the biggest superheroes of ‘Justice League’ and the battle of monsters in ‘Godzilla’ to the billion dollar ‘Fast & Furious’ franchise and the world of genetically engineered dinosaurs in ‘Jurassic Park’ and ‘Jurassic World’.
To create buzz around the property, Sony AATH has rolled out an extensive 360 campaign consisting of on-air, in-print, out of home (OOH) and digital promotions. Starting with an on-air promotional plan on Sony AATH and cable channels, outdoor sites in Kolkata and other towns, multimedia marketing across various mediums including multiple print ads and digital promotions where the channel has collaborated with a popular Bengali YouTube influencer, Hollywood Hungama is sure to make some noise.