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Simplilearn awards its creative mandate to Bluebot

The agency will create disruptive work to build the brand across multiple channels and consumer touch points. It will be responsible for striking the right balance between a data-driven approach and creative conceptualisation

Simplilearn, an online bootcamp for digital economy skills training, has awarded its creative mandate to Bluebot, a Bengaluru-based creative agency. The agency achieved this win after participating in a multi-agency pitch. The award reflects the shared visions of both Simplilearn and Bluebot on the common goal of creating unique digital experiences for both Indian and global audiences. 

Bluebot will be responsible for creating disruptive work to build the brand across multiple channels and consumer touch points. It will also be responsible for striking the right balance between a data-driven approach and creative conceptualisation.

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Mark Moran, Chief Operating Officer, Simplilearn, said, “We needed an agency that would render our future growth plans into reality, and Bluebot fits the role perfectly. We are pleased with the team’s solution-oriented approach, well suited to our vision. We look forward to building a mutually beneficial partnership and hope that Bluebot will make substantial contributions to our journey in creating a difference in the lives of many.”

Carl Savio, Chief Creative Officer and founder, Bluebot Digital, said, “The ed-tech category is growing rapidly in scale, and the current pandemic has only amplified the need for upskilling towards digital skill-sets. We’re looking forward to strengthening Simplilearn’s brand presence in India and firmly establish its position as the world leader in upskilling.”

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Bluebot Digital is a data solutions company that uses comprehensive systems and procedures to protect data and systems, ensuring security, availability, and confidentiality.

Founded in 2010 and based in San Francisco, California, and Bangalore, Simplilearn has a comprehensive catalogue of online applied learning programmes or Bootcamps in emerging technologies and processes. The Bootcamps are designed and delivered with universities, corporations, and industry bodies via live online classes featuring industry practitioners, trainers, and global leaders. Simplilearn’s role-based, skill-focused, industry-recognised, and globally relevant training programmes are ideal upskilling solutions for diverse career or/and business goals.

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