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Some of the top names in India's media strategy industry have shortlisted 68 entries for the inaugural India TV presents BestMediaInfo Rising Star Awards 2021.
The awards, which honour young achievers in media strategy across brands and agencies, have seen a record number of entries with over 250 participants applying in 19 categories.
The date for the virtual awards ceremony will be announced soon.
BestMediaInfo had on-boarded 11 industry veterans and media heads of India’s top brands as jury members for the Rising Star Awards.
The esteemed jury panel has picked winners in 19 categories through a fully transparent and automated judging process guided by the Advisory Board of the awards.
Any individual up to the age of 35 years (as on March 31, 2021) working on media strategy in brand marketing teams and agencies (media, digital, consulting firms) was eligible to apply. Organisations have also made entries on behalf of the individuals.
The jury for the award committee consists of prominent industry names such as Ajit Varghese, CCO, Sharechat; Anjali Krishnan Head of Media, Mondelez India; Archana Aggarwal, Head of Media, Airtel; Atit Mehta, Marketing Head, Byju’s; Bhavana Mittal, Vice-President, Media and Digital, RPSG Group; Jaikishin Chhaproo, Head Media and PR at ITC; Krishnarao S Buddha, Senior Category Head, Parle Products; Maithreyi Jagannathan, Vice-President, Brand and Brand Function Leader, Personal Health Care AMA, P&G Raj Nayak, Founder & Managing Director, House of Cheer Networks; Rajiv Dubey, Head of Media, Dabur India and Shashank Srivastava, Executive Director, Maruti Suzuki.
The shortlists for the Rising Star Awards are:
| Entrant | Company | Work title |
| Category: Automobile | ||
| Abhay Sawhney | Initiative | MG Motor ZS EV Launch - #ChangeWhatYouCan |
| Rahul Bharadwaj | Skoda India | Škoda Single Wicket |
| Rahul Dattaram Shinde | Havas Media | #ThankYouIndianTruckers – A TATA Motors Initiative |
| Ritesh Bhatt | Interactive Avenues | Honda City Launch - Consolidation of Media |
| Titas Jana | Havas Media | KIA Launch |
| Category: Banking, Finance, Insurance & Fintech | ||
| Bernadine M. DSouza | Carat Media | Standard Chartered VKYC #Techiteasy - Precision Personalization at Scale |
| Devyani Bhaskar | Wavemaker India | How I Used ‘Output to Outcome’ Planning to Re-launch a Brand |
| Karan Yadav | Wavemaker India | How ACKO Insurance rode IPL and became synonymous with ‘Protection’ by partnering with Delhi Capitals |
| Pradnya Adhikari | Interactive Avenues | Citibank Credit Card - Using ‘Bolder & Smarter Approach’ |
| Vishesh Sharma | Angel Broking | Campaign on Muhurat Trading - ‘Shagun Ke Shares’ |
| Category: Consumer Durables (White goods, appliances and mobiles) | ||
| Jankana Kaul | Natter | Havells LED Ramlila |
| Prachi Kelkar | Wavemaker India | How change in strategic approach changed the game for Eureka Forbes Aquaguard (EFL) |
| Titas Jana | Havas Media | Voltas Adjustable Inverter AC |
| Twameka Kumar | Wavemaker India | Nokia’s journey to connect with India’s youth through my eyes |
| Vikram Simhan | Wavemaker India | Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project |
| Category: eCommerce | ||
| Abhishek Goyal | OrComm APL | Gramophone Uday |
| Anjali Nand Kumar | Initiative | Amazon echo - Creating Connections & Relevance with Questions |
| Asha Surendran | Wavemaker India | #SoundtrackYourFitness with Myntra and its Athleisure Paltan |
| Netravathi Balaram | Interactive Avenues | Amazon Fashion Relaunch |
| Srinivas Seshadri | Interactive Avenues | Tanishq Festive Campaign |
| Category: Fashion & Lifestyle | ||
| Cliantha Anthony | Wavemaker India | Adding the Sparkle to Fashion |
| Kritika Lalchandani | Apostrophe Communications | Bhima Jewellery 'Pure as Love' Ad Campaign |
| Kushal Koyande | Jack in the Box Worldwide | Digital planning and execution of South East Asia’s largest fashion IP, Lakme? |
| Ranjana Pawar | Wavemaker India | Expediting the digital transformation journey of Natural Diamond Council |
| Vikas Kumar | Wavemaker India | UCB takes charge for the world’s biggest democratic elections in 2019 |
| Category: FMCG & Retail | ||
| Adhir Anand | Wavemaker India | Not Just a Cadbury Ad |
| Aniket Ghanwatkar | Wavemaker India | The case of missing Cadbury! |
| Deepshikha Bhardwaj | Wavemaker India | When Chupa Chups decided to ride on Bulls and Snakes |
| Faheem Merchant | Wavemaker India | Making India Generous Again - One Thank You at a Time |
| Nupur Jain | Initiative | Unlocking Harpic's Mission |
| Category: Media & Entertainment | ||
| Dhiraj Luthra | Discovery Communications | Integrated Marketing Campaign for Into the Wild with Rajinikanth |
| Karishma Kakar | Mid-day | Launch of the Mid-day Digital Tabloid - India's first Interactive Digital Tabloid |
| Nitasha Seth | Netflix India | Netflix MatchMaker |
| Nitesh S Jain | Wavemaker India | Performance Marketing through TV |
| Veeraraghavan Sundararajan | Wavemaker India | Netflix Quarantine weekend - Free access only for 2 days |
| Category: Travel & Hospitality | ||
| Twinkle Bhatia | Hyper Connect Communications | SodaBottleOpenerWala: Creating a social media icon 'Rustom' |
| Category: Real Estate | ||
| Rahul Raheja | Columbia Pacific Communities | LoveBeyondAge |
| Rahul Raheja | Columbia Pacific Communities | The Virtuoso Club and Serviced Residences |
| Category: Education | ||
| Gaurav Tyagi | Interactive Avenues | Unacademy Lets Crack It – Launch Campaign, and Unacademy Prodigy Campaign |
| Category: Telecommunication & IT | ||
| Husain Ronaq | Wavemaker India | Vodafone RechargeForGood - Part of being a human is about helping others!!! |
| Kanika Masand | Dentsu Storylab | PC Paathshala – pioneering an online learning ecosystem |
| Umesh Khandelwal | Wavemaker India | Vodafone-Idea Phone-Line with Google Assistant – How May I help you? |
| Category: Rising Star for Best Strategy – Print | ||
| Abhishek Goyal | OrComm APL | Gramophone Uday |
| Aniket Saha | Initiative | Welcome the next wave of online shoppers to the Amazon platform |
| Karishma Kakar | Mid-day | Launch of the Mid-day Digital Tabloid - India's first Interactive Digital Tabloid |
| Rahul Raheja | Columbia Pacific Communities | The Virtuoso Club and Serviced Residences |
| Titas Jana | Havas Media | Voltas Adjustable Inverter AC |
| Category: Rising Star for Best Strategy – Television | ||
| Dhiraj Luthra | Discovery Communications | Integrated Marketing Campaign for Into the Wild with Rajinikanth |
| Jit Sengupta | ZEE Biskope | ZEE Biskope Viewer Engagement Drives |
| Nupur Jain | Initiative | Unlocking Harpic's Mission |
| Sukanya S | Wavemaker India | Dark Fantasy Dessert Break and Sunfeast Marie Light Didi No1 |
| Vibha Amaresh J | Wavemaker India | MTR Gulab Jamun- Celebrating Diwali with India's No.1 Gulab Jamun Mix |
| Category: Rising Star for Best Strategy – Digital (Search) | ||
| Mahesh Ramanathan | Interactive Avenues | Johnson's Baby - Measuring Audience Movement in Consumer Journey on Search |
| Srinivas Seshadri | Interactive Avenues | Tanishq Festive Campaign |
| Category: Rising Star for Best Strategy – Digital (Programmatic) | ||
| Asha Surendran | Wavemaker India | #SoundtrackYourFitness with Myntra and its Athleisure Paltan |
| Nitasha Seth | Netflix India | Netflix MatchMaker |
| Ritesh Bhatt | Interactive Avenues | Honda City Launch - Consolidation of Media |
| Category: Rising Star for Best Strategy – Digital (Social) | ||
| Aniket Ghanwatkar | Wavemaker India | The case of missing Cadbury! |
| Jankana Kaul | Natter | Havells LED Ramlila |
| Nitasha Seth | Netflix India | Netflix MatchMaker |
| Shetanshu Dikshit | ITC Foods Ltd | Stay Strong Moms: Sunfeast Moms Magic |
| Vikram Simhan | Wavemaker India | Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project |
| Category: Rising Star for Best Strategy – Outdoor | ||
| Aniket Ghanwatkar | Wavemaker India | The case of missing Cadbury! |
| Keya Bhatt | Wavemaker India | AK v/s AK Billboard campaign |
| Category: Rising Star for Best Strategy – Integrated | ||
| Abhishek Gupta | Wavemaker India | Spirit of Scotland |
| Dhiraj Luthra | Discovery Communications | Integrated Marketing Campaign for ‘Into the Wild with Rajinikanth’ |
| Faheem Merchant | Wavemaker India | Making India Generous Again - One Thank You at a Time |
| Nupur Jain | Initiative | Unlocking Harpic's Mission |
| Veeraraghavan Sundararajan | Wavemaker India | Netflix Quarantine weekend - Free access only for 2 days |