Shemaroo TV, an Indian Hindi-GEC free-to-air television channel owned by Shemaroo Entertainment Limited, has appointed independent ad agency ‘Infectious Advertising’ as creative partner.
Infectious Advertising will manage ATL, BTL, and trade communication requirements.
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Ramanuj Shastry and
Nisha Singhania
Nisha Singhania and Ramanuj Shastry, Co-Founders and Directors, Infectious Advertising said, “Shemaroo is a household name in Indian entertainment. We are honoured to partner with Shemaroo TV and look forward to creating new entertainment history.”
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Rahul Mishra
Rahul Mishra, Head of Marketing and Communications, Shemaroo Entertainment, said, “We are excited to on-board Infectious Advertising as our creative partner in our journey of building Shemaroo TV as India’s most loved Free-To-Air Hindi GEC. I am confident that this synergy will create a strong brand story for Shemaroo TV which complements our proposition of entertaining the Indian audiences with our high-quality content.”
Launched in 2020, Shemaroo TV is available on all DD Free Dish, major DTH operators and cable networks. It aims to win over the Hindi-speaking market with a mix of original and iconic show offerings. Infectious will provide strategic as well as creative support to help Shemaroo TV realise their ambition.
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