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Outperformed most domestic news brands in India, says BBC News citing multiple studies

Reuters Institute Digital Report shows BBC as India’s most trusted international news brand while Ipsos Affluent survey highlights BBC is one of the top three online news brands in India

Citing the latest statistics from multiple studies, BBC News has claimed that it outperformed most news brands in India on a number of different metrics. As per the Reuters Institute Digital News Report 2021, BBC News in India reaches more people weekly: holding the third-highest weekly usage online and it’s in top five amongst the TV, radio and print category. Audiences in India are now turning to trusted brands and BBC News is one of the top four leading news brands. (Reuters Institute Digital News Report 2021, India)

New data from Ipsos shows BBC is one of the top three online news brands among India’s Affluent. In the television news channels category, BBC World News is in the top five news channels among India’s Affluent and is the fastest-growing international news channel. [Source (Audience/Sample): Ipsos Affluent Survey APAC, H1 2021, India(2801604/2507)]

Demand for BBC News’ output from audiences around the world in different segments has hit record highs recently, as readers and viewers seek trustworthy, independent and objective coverage of world-changing events.

Rahul Sood, Managing Director of BBC Global News India, said, “More audiences are turning to the BBC as they want to rely on the information given by a trustworthy source. The past year has shown how disinformation is spreading online to millions of people. Fake news has a detrimental effect on people’s lives, and it is vital that audiences know they can turn to sources, such as the BBC, for accurate, impartial information.”

Rupa Jha, BBC Head of Indian Languages, said, “The BBC offers a uniquely objective brand of news, which gives audiences the facts so they can make informed decisions about the issues that really matter. The rigorous verification process at the BBC is core to our editorial values and principles of accuracy and impartiality, and every story is authenticated before it’s broadcast.”

Also, independent data from Similarweb has revealed that the BBC is once again, the world’s most visited news site amongst traditional news publishers.

Separate research shows that the BBC is still considered the world’s most trusted and reliable international news broadcaster. (Source: Brand Tracker Q1-Q4 2020) 

BBC.com registered record traffic in May 2021 in India, recording 44 million pageviews with 32% year over year growth. (AT Internet, May’21, India)

BBC sites (consisting of all BBC sites visited by Indian audience) registered 52.5 million unique visitors in India in March 2021, the highest ever. (Comscore MMX Multi-Platform, Apr’19-Mar’21, India)


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