Big FM has brought in Moubani Sorcar as their new RJ for the network’s Kolkata station to host their evening show. The new show called ‘Kolkata Mohito with Magic Moubani’, aims to liven up the evenings of Kolkatans.
The show ‘Kolkata Mohito with Magic Moubani’ went on air from July 26, every evening from 5 pm to 9 pm, Monday to Saturday.
With ‘Life e hoye jaak ekta chhotto magic’ (let there be a little magic in life) as the driving mantra of the new show, Big FM aims to create engaging conversations with people from all walks of life. Also known as ‘Magic Barir Meye’ (Magic House Girl), Moubani Sorcar, whose real name is Purbita Sorcar, is the daughter of magician P.C. Sorcar Jr. Through ‘Kolkata Mohito’, the actor will make people see the positivity and beauty in everyday moments and help them create their own magic from the mundane.
The show will have various segments that will touch upon a host of topics. These include What’s Up Kolkata, which will shed light on important conversations on topics of the day around the city’s current issues, trends and events and Ajob Duniya, which will revolve around some fascinating and weird facts of the world. Her uninhibited and free-spirited nature will help people look at the brighter side of things by giving tips about adding a little magic to their life with her segment Mou Montor. The topics on the show would be everything that weaves a little magic and allure together to help make the evenings more interesting.
Sunil Kumaran, Product, Marketing and Thwink Big, Big FM said, “We are excited to have Moubani Sorcar on board as our newest RJ and for all the magic that she will bring to the station. She is a hugely celebrated artist in Kolkata with a keen talent to unearth stories and help people lighten up. She will surely lend a purpose to the overall content of the new show ‘Kolkata Mohito’ and bring some fun, excitement, and laughter in these times. Our commitment in Big FM is to always bring remarkable content that will help people stay inspired and hooked. And we are sure, this show and Moubani will be able to do just that.”
RJ Moubani said, “This is my first stint as a Radio Jockey and I am thrilled to be a part of the Big FM family. Through this show, I want to help people find magic in everyday moments and add that little spark of joy to make the evenings magical for my listeners. The current times are challenging, but if we can bring about any change in the mindset and help people divert their minds towards positive information and spread some good cheer, I will consider my mission accomplished. I am looking forward to interacting with my listeners and delivering a power-packed show that will inspire, entertain and bring people together. Big FM is a great platform to reach out to millions of people, and I could not have asked for a better opportunity.”
The show will also feature interactions with celebrated personalities and a series of contests ensuring the listeners are hooked to the show. With a 360-degree campaign, the show is being extensively promoted across social media platforms of Big FM and its partner platforms.