Mohalla Tech, the parent company behind short-video app Moj and social media platform ShareChat, has announced two executive appointments. The company has hired Ratan Singh Rathore as Senior Director to lead Agency Relationship Nationally and Neha Nagpal Chatterjee as Director to lead direct Sales efforts in the East zone.
Rathore is an advertising veteran with over 18+ years of experience in formulating methodologies and strategising effective media buying, trading and implementation planning across TV, print, radio and digital. Previously Rathore was the Business Head of INCA, a Group M company. Besides leading agency relationships for the brand, he would be responsible towards driving awareness for both ShareChat and Moj among the advertising community.
Rathore said, âWith an increased appetite for digital media and content among the advertising community both ShareChat and Moj have established themselves as the market leader in their respective domains. We are uniquely positioned to leverage our strengths for the brands across the country within the Indic language space. With advertising spends expected to increase significantly in the foreseeable future, we will stay at the forefront of capturing the digital advertising space in the country.â
With over 16 years in the advertising and media industry, Chatterjee brings a variety of media experiences to the company. Prior to joining Mohalla Tech, Chatterjee was most recently with ByteDance in India.
Chatterjee said, âI am excited to be a part of ShareChat's journey at a time when the eastern market is surging and fast becoming one of the key markets for advertising. This at a time while the brand is becoming the de-facto leader in the Indic language content ecosystem.â
Ajit Varghese, Chief Commercial Officer, Moj and ShareChat, said, âWe have already developed immense credence for both ShareChat and Moj among the advertising community and brands in delivering last-mile engagement. In recent months, weâve been executing over 100+ campaigns each month. The advertising community and many leading B2C brands are increasingly engaging with us, including Amazon, Flipkart and Myntra, Vodafone, Airtel, Pepsi and Coca Cola to connect with audiences. With us leading the short-video space and language social media ecosystem in the Indic space, offering a unique proposition to the brands and decisively driving customised campaigns.â
âOur newly appointed leaders hailing from varied industry backgrounds bring more strength to our monetisation journey. Having worked with some great internet and media organisations, we are confident they will add immense value to our organisation,â he added.