The Ministry of Health and Family Welfare (MoHWF), in partnership with Indic language social media platform ShareChat, and short video app Moj, organised a webinar to spread awareness about Covid-appropriate behaviour and the world’s largest vaccination drive.
The event was supported by Bill and Melinda Gates Foundation and was held on the occasion of World Social Media Day (June 30).
More than 400 ShareChat and Moj influencers were part of this event launched with an incentive to make influencers act as catalysts, to educate and share reliable information with their community of followers.
During the webinar, an actionable Toolkit was shared, which listed the steps social influencers can take to encourage Covid-appropriate behaviour and ask people to take the vaccine. The informational webinar encouraged social influencers to act as advocates to amplify and share accurate and credible information on Covid-19, counter vaccine hesitancy and misinformation.
There was strong participation from the Ministry with various senior bureaucrats, including Padmaja Singh; Lav Agarwal among other senior officials. Ajit Varghese, Chief Commercial Officer, ShareChat and Moj also participated.
Agarwal, JS, PH Division, MoHFW, said, “We thank the ShareChat team for arranging and partnering with influencers on the occasion of World Social Media Day.”
He added, “As influencers, you represent the youth of this country, and we need your support to make an impact in disseminating factual and evidence-based information to reach people far and wide and help the country to come out of Covid-19 successfully.”
Varghese said, “We are excited to work with the Ministry of Health and Family Welfare and play a part in their effort to fight Covid-19. The event was a massive success with 400+ influencers attending the webinar. We now hope the influencers with their massive reach on the platforms, will put in their efforts to fight Covid by driving home the importance of safety measures, drop vaccine hesitancy and misinformation.”