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Lyxel&Flamingo wins digital marketing and social media mandate for Boddess

The account was won following a competitive pitch process

Lyxel&Flamingo has been appointed as the digital media, social and performance marketing agency for Boddess, a multi-brand beauty-tech retailer, following a competitive pitch process. The mandate entrusts the agency with the responsibility of scaling up social media and digital marketing for the online platform and managing ROI for both the website and the mobile application.  

Lyxel&Flamingo will be blueprinting and executing media and advertising plans across digital channels. From managing performance campaigns, to search engine and YouTube optimisation, the agency will be utilising its digital DNA to increase website traffic and conversions for Boddess. To make Boddess the preferred platform for the highly aware and experimental consumers, Lyxel&Flamingo will be enhancing the media strategy with communication that is engaging and informative.

With the help of augmented and virtual reality tools that elevate the e-commerce experience, Boddess has grown significantly since its launch in 2020.

Dev Batra, CEO and Co-Founder of Lyxel&Flamingo, said, “We are very excited to partner with Boddess in their growth journey as a premium, multi-brand beauty destination. As one of the leading performance marketing and digital media agencies, we take pride in the longevity of our relationships with our clients. Our 'keep raising the bar' culture, strong relationships with platforms like Google and Facebook,  focus on the growth of our people and value systems help us build meaningful alliances. I am positive that this partnership is going to be a long and fruitful one. We hope to play a big part in making Boddess the beauty destination of choice for all discerning audiences in India.”

Ritika Sharma, Founder and CEO, Boddess, said, “We look forward to building our association with Lyxel&Flamingo in the coming months and together growing awareness for India’s newest beauty and wellness platform.”

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