Matrimony site Jeevansathi.com has taken on board Punjabi actress and model Sonam Bajwa for its #FixYourMatchYourWay social and digital media campaign. The partnership will help the brand to consolidate its leadership position and build further credibility in the North market.
The video-led digital media campaign is designed to appeal to the Punjabi-speaking audiences across North India who are looking for the perfect life partner.
Through the video, the key message that Bajwa conveys to her followers is that the features on Jeevansathi.com’s mobile application can help people make informed decisions while finding their ideal counterpart and initiating conversations with them within the app.
Sumeet Singh, Chief Marketing Officer at Info Edge, said, “We are delighted to be associating with Sonam Bajwa for our digital branding campaign. Sonam is a household name in Punjab and Delhi. Her growing popularity is a testament to the stellar work she has been doing in the Punjabi film industry. Finding the perfect match is everyone’s dream and as is conveyed through her video, we at Jeevansathi.com understand your preferences and help you find your perfect life partner. Like she says, logon now and find your perfect Jeevansathi.”
Bajwa said, “Jeevansaathi beautifully combines contemporary lifestyle with traditional Indian ethos. The platform makes matchmaking much more convenient for families while catering to the needs of my generation. It is important for Punjabis to find people with similar values and family backgrounds, and Jeevansathi’s filters help you find your perfect match.”
In recent times, the brand has focused on influencer marketing and video campaigns with multiple celebrities to enhance its position in the market. Recently, Jeevansathi collaborated with Parmish Verma, a celebrated name in the Punjabi movies and music industry, to inform viewers that it is incredibly easy for anyone to find their perfect soul mate on Jeevansathi.com.
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