Hansa Research has announced the appointment of Ashish Karnad as Executive Vice-President and Head, Media and Digital Business.
Karnad has over 25 years of media research experience. His key expertise lies in Media and ROI measurement.
Some of his key achievements at Kantar have been launching India’s first meter-based TV measurement system (TAM), and then extending the same to Sri Lanka and Bangladesh. He launched and managed TGI in India and Sri Lanka and the first Radio Audience Measurement (RAM) system in India. Karnad is also responsible for launching and managing India’s first Return Path Data services from DTH boxes. Besides the above, he has consulted clients on Return of Investments on Multimedia campaigns with a focus on Digital ROI
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India. He also set up and managed India’s first Cinema Occupancy Measurement and was responsible for managing Nielsen’s indigenous Digital Smartphone Panel. He has also set up and managed the Media Analytics and Advisory practice using TV currency (BARC) respondent level data.