Digital Dogs Content and Media, a technology-first and data driven content, design and media venture set up by Ambarish Ray and Anjali Rawat in April 2020 has launched D<>Drive â€“ a full stack, technology and data powered go-to-market suite of products and services that is designed on a scale as you go model.
On launching D<>Drive, Ray and Rawat, said, â€œWe are very bullish and also obsessed with D<>Drive. We, all of us â€“ the entire team of over 20 people, have spent pretty much the entirety of their lockdown life looking at client realities across functions like brand, business processes, sales, leads, consumer insights and marketing. There are so many gaps we observed when it came to small businesses. We work with entrepreneurs and founders â€“ people who have neither a boss to please nor a Board to befuddle. And their single biggest question has been â€“ how do I get a better measurement and return on my spent rupee? D<>Drive was born from ground zero from real issues and it seeks to solve real problems like audience, omnichannel relationships, data guided business decisions, digital marketing and deep content.
The venture, having clients on its roster ranging from gems and jewellery to FMCG/Wellness and B2B to NGOs has developed D<>Drive from scratch, based on deep data and market experience garnered through its systems.
The founders claim that there are already developing use cases to build more data on.
D<>Drive will power websites, direct touch marketing, first-party and other-party data-led strategy, platform build and content, digital marketing as well as social and www community intelligence and search and convergence search enabled results.