BYJU'S celebrates parents' commitment to provide the best to kids to help achieve their dreams

BYJU’S, an edtech company and creator of school learning app, has launched its Parents Day (celebrated on July 25) special digital campaign titled #HonourTheSacrifices. The campaign aims to showcase the everlasting parental bond and parents’ relentless commitment to providing the best for their children to help achieve their dreams.

Encapsulating these emotions, BYJU’S launched a film that binds the audience with the love and warmth of a beautiful parent-child relationship. It aims to celebrate parents for the selfless commitment and lifelong sacrifice towards nurturing the relationship with their children and always encouraging them to follow their passion.  

Conceptualised by the in-house team and created in partnership with Dora Digs, the film takes us through a trip down memory lane to remind us about all the sacrifices made by our parents. The film includes four beautiful stories showing how our parents have always had our backs and never shied away from providing us with any necessary support to achieve our goals.

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