Bisleri enters personal hygiene segment with the launch of hand purifiers, unveils campaign

Bisleri International Pvt. Ltd has announced its foray into the personal hygiene segment with the launch of Bisleri Hand Purifiers.

With consumers becoming more health and hygiene conscious, sanitisers have become a necessity ever since the pandemic set in. But with the frequent use of regular sanitisers, consumers experience adverse effects on skin, leaving it rough and dry.

Bisleri’s range of hand purifiers is meant for regular use, providing 99.9% safety against germs while providing moisturisation and nourishment to skin.

Bisleri’s range of hand purifiers in gel and multipurpose spray formats meet the requirements of personal use and the special needs in travel. The gel variants are enriched with aloe vera, glycerol, and vitamin E, which help hands remain moisturised and soft. Gel is available in 50, 100 and 200 ml SKUs. The multipurpose spray variants are suitable for hands and all kinds of surfaces and are available in 100 ml and 200 ml spray bottles.

The fragrances infused in Bisleri’s hand purifiers are uniquely refreshing. Consumers can enjoy the misty aqua fragrance of the ocean with Bisleri By The Bay, get refreshed with the citrusy aroma of Bisleri Hello Sunshine and sweeten the senses with the floral fragrance of Bisleri Lovely. The packaging is very premium and differentiated from all regular sanitisers. These products in premium packaging are priced at affordable prices. The skin nourishing formulation, unique packaging design and the superior fragrances were developed under the guidance of Jayanti Chauhan, Vice-Chairperson of Bisleri.

The TVC of Bisleri Hand Purifiers showcases the uniqueness of the product through a simple message – ‘For the love of hands’. The TVC presents the premium sanitising experience while providing safety, care, and rejuvenation. The visuals amplify that Bisleri Hand Purifiers not only provide safety, but also keeps the hands soft, fragrant and refreshing.

Angelo George, CEO, Bisleri International Pvt Ltd, said, "There has been exciting growth in the personal hygiene segment triggered by increasing health and hygiene concerns. We learnt from consumer research that needs have evolved beyond just protection against germs – consumers were seeking products that provide moisturisation and offer refreshing fragrances. We developed Bisleri Hand Purifiers with these enhanced features in premium packaging, to provide a superior experience. With our distribution reach across the country, the exciting range of Bisleri Hand Purifiers are available at leading general trade stores, pharmacies and modern trade outlets as well as ecommerce platforms. Also, one can purchase from the convenience of their homes at www.shop.bisleri.com.”

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