News channel Zee Madhya Pradesh Chhattisgarh from Zee Media Corporation Limited, has organised a series of events and conclaves called Chhattisgarh Ki Baat. It is scheduled to be held in various tier-II cities, where both the economy and the society have been deeply affected by the pandemic.
These events will help in establishing a direct connection with the general viewers and will help them raise their concerns. All local and micro-level issues will be discussed and put forward in front of the stakeholders and the policymakers. This unique initiative will also provide a platform for businessmen and industrialists to put forward their challenges and discuss the possible solutions.
The first event of the series started from Bilaspur, the administrative capital of Chhattisgarh on June 20. Multiple panel discussions and interviews with the policymakers, industrialists, and subject experts will be held on topics varying from the ways to tackle the effect of Covid to the further development of the city. Zee MPCG will also recognise and honour those people who went out of their way during these tough times and contributed significantly to the development of the state and the region.
Dileep Tiwari, ZMCL CEO Cluster 3, said, “Zee MPCG has always worked as a bridge between the people of the state and the authority. We felt that at this time when the economy is recovering from the impact of pandemic it is extremely important to take such initiatives at a city-level so that each city and their industries get a platform to connect with the policymakers, discuss their challenges and have a significant impact on the development of their city.”
Manoj Jagyasi, Chief Revenue Officer, ZMCL, said, “Zee MPCG being the No. 1 choice of viewers has best chance to make a significant impact on the policymakers and their decisions. With Zee MPCG's wide reach, this initiative will engage the viewers, the leaders and the facilitators to develop a constructive discussion for the development. We are more than just a news channel. We want to be the ultimate solution provider to our business associates and our viewers. We will take this to 60 cities of MP, CG, UP Uttarakhand, Punjab, Haryana and Himachal. This will be the biggest outreach programme done by a network.”