Bewakoof.com, a D2C fashion brand, has launched a marketing campaign and taken on board Rajkummar Rao for promoting the brand. Rao is seen flaunting a range of quirky tees from Bewakoof. He makes a statement, “Puraane boring kapdo se banani doori hai, mere dost, thodi bewakoofi zaroori hai.”
Rao comes on board to promote the brand across all digital platforms. This is bewakoof.com’s first celebrity engagement.
Prabhkiran Singh, Co-founder CEO, Bewakoof, said, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. Getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favourite brand. You will see more such celebrities joining our Bewakoof gang.”
Talking about his association with the brand, Rao said, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”
Rao is an actor who is known for his hatke and eclectic choices, whether movies for big screen or OTT.
Bewakoof.com launched in 2012 by Prabhkiran Singh has become popular among the youth and is backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of apparels and accessories a day and has a customer base of over 10 million.
Bewakoof with a fan base of over six million across its social media platforms is popular for engaging with its customers through topical memes.
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