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Vedantu’s campaign asks why only students should carry the burden of academic progress

The ad film series featuring Aamir Khan is conceptualised by Tilt Brand Solutions and their in-house production StudioT. The campaign will be spread across all platforms such as digital, social media platforms, OTTs and television

Click on the Image to watch the TVC.

Vedantu, which provides live online learning, has launched a student-centric campaign featuring Aamir Khan for its Vedantu Improvement Promise (VIP), highlighting that better academic results are not the sole responsibility of only students and their parents.

The campaign asks a question to Indian parents and students. Learning is a collective effort, so why hold only students responsible for their academic progress?

Vedantu Improvement Promise (VIP) assures predictable learning improvement for students over their previous year’s exam results and JEE-Main/NEET-UG rank. Students will be assessed across six proficiency levels based on a globally accredited benchmark test to accomplish this goal. Their progress will be tracked regularly by Vedantu through periodic evaluations and shared so that parents are assured of their child's progress.

The ad film series is conceptualised by Tilt Brand Solutions and their in-house production, StudioT. The campaign will be spread across all platforms such as digital, social media platforms, OTT’s, and television.

“We are student-obsessed and keep learners at the core of everything we do. We believe that learning is a collective effort, and the academic progress should not be only students' and parents' responsibility. The whole system needs to assure accountability of their progress. Hence, Vedantu Improvement Promise (VIP) is our commitment to take complete ownership and accountability of the students' academic improvement. Our campaign is focused on reaching out to parents, to address their concerns regarding their child's academic performance, through a series of relatable films that resonate with both parents and the children. This is a bold, industry-first initiative where Vedantu is challenging the status quo to take the complete onus of the assured progress of our student community. We believe that we need to shoulder this responsibility with parents and learners. After all, we exist because of them, and this conviction acts as our guiding principle,” said Kunal Dubey, Head of Marketing, Vedantu.

The duration of the ad films is 20-30 seconds and can be viewed here.

JEE Stress, Ko Karo Less

JEE is one of the toughest entrance exams to crack. So why is the entire burden on the students alone? Shouldn't the responsibility and pressure be shared equally?

Watch the film here:

Papa’s Volume Vs Beta’s Marks

Papa's volume has an inverse relationship with bacche ka marks. But is papa right in thinking that achieving good results is only the student's responsibility? Or should it be shared equally?

Film link:

Adarsh Atal, Senior Director Creative and Content, said, "The Vedantu Improvement Promise is probably the sincerest foot forward by any ed-tech brand in guaranteeing improvement in a child's education. Keeping this sincerity intact we took the simple insight of how everyone around gives advice, tips, tricks and even scolds the child to improve their results, but no one takes any guarantee of assuring results. Given the times, these films have been shot at the safety of home. And so, we turned the adherence to that protocol into the execution idea of Aamir playing all these different characters, who give out unwanted gyan, with the addition of social media filters to amplify the execution idea.”


Cast: Aamir Khan 

Production House: StudioT

Director: Advait Chandan

To know more click: here


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