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Ubiquitous Mediaworks bags digital marketing mandate for Maharashtra Economic Development Council

The agency will bring together all the different functions for MEDC, including social media marketing, creative, paid media, digital PR, and digital marketing under a strategic umbrella

Ubiquitous Mediaworks Private Limited, a 360-degree media, marketing and advertising company, has bagged the digital marketing mandate for Maharashtra Economic Development Council (MEDC). As part of this, Ubiquitous Mediaworks will deliver the full digital marketing and creative services for MEDC, in line with its commitment to integrated marketing.

Ubiquitous will bring together all the different functions, including social media marketing, creative, paid media, digital PR, and digital marketing under a strategic umbrella. Their strategy for MEDC is one that focuses entirely on how it is possible to collaboratively achieve a client’s business and marketing objectives.

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Dushyant Mehta

Dushyant Mehta, Founder and Managing Director, Ubiquitous Mediaworks Private Limited, said, “A strong social media presence and PR strategy is a pre-requisite for any organisation today. This is more so when it is a brand that is working for the welfare of the masses. We felt there was a need to communicate more about MEDC’s work and activities and in a completely different manner than how it has been done so far. In this regard, we are happy to become their trusted partners with this mandate.”

Drashti Mehta

Drashti Mehta, Co-founder and Director, Ubiquitous Mediaworks Private Limited, said, “We are excited to be working with MEDC to completely alter the way their work is projected. It is important for legacy organisations to also reach out their target audience through some new and quirky campaigns. This is exactly what we have set out to do for them and help them reach their full potential. Our primary objective is to build a community across industries and bridging its members with MEDC economists and experts.”

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Ravindra Boratkar

Ravindra Boratkar, President, MEDC, added, “As an organisation that is a development catalyst and investment facilitator for the state of Maharashtra, we felt it was time that we change our communication strategy. While newer brands take a digital approach right at the outset nowadays, it was important that we also get a makeover as a digital-first organisation.”

The very first event under the new ambit is the 16th Dr D R Gadgil Memorial Lecture to be delivered by Union Minister, Nitin Gadkari. The event will be presided over by Boratkar and Subhash Desai, Minister of Industries and Mining, Government of Maharashtra.

Ubiquitous will work towards planning strategies to maximise MEDC's digital presence and amplify the reach of its upcoming events and programmes, gather attendees and registrations through digital platforms. The company will convey the expertise of MEDC panellists to its existing and potential members through agile digital solutions.

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