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Tata Tea’s latest Jaago Re initiative urges all to help support staff for Covid-19 vaccination

Iss Baar #SabKeLiye #JaagoRe urges all to offer assistance to everyday workers such as maids, drivers and others who may not have access to the right resources, platforms to register for vaccination or may have limited access to knowledge on the topic

Tata Tea, from Tata Consumer Products Limited, launched its latest edition of #JaagoRe, Iss Baar #SabKeLiye #JaagoRe, urging people to lend a helping hand to those who have been a support in our daily life during the Covid pandemic.

Taking an extension from last year’s initiative Iss Baar #BadonKeLiye #JaagoRe, Iss Baar #SabKeLiye #JaagoRe aims to sensitise people and urge them to help those who may need support in their Covid-19 vaccination journey. The initiative calls on individuals to come forward and offer assistance to everyday workers such as maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination.

At present, people may be facing various challenges in their vaccination attempt, including lack of awareness, Covid19-related misconceptions, digital divide, technology, and language barriers. Iss Baar #SabKeLiye #JaagoRe is hopeful of addressing some of these by aiming to spread awareness and facilitating change. The initiative will involve:

  • Spreading awareness and inspiring others to help their support staff and people around them to get vaccinated through digital outreach and leveraging authentic influencers on social media.
  • Facilitating information, which involves a dedicated microsite offering vaccination-related information, resources, and support tips
  • Tying up with volunteer groups and NGOs to help the less privileged in their vaccination journey.

Over the years, Tata Tea’s #JaagoRe initiative has become a clarion call for social awakening, with the brand and platform inspiring and facilitating genuine changes for a better society.

Puneet Das

Puneet Das, President, Packaged Beverages (India & South Asia), said, “JaagoRe has always been instrumental in addressing large social issues collectively by spreading awareness and inspiring people to take action. This time, we are focused on protecting those who help us every day by assisting them in their vaccination efforts. The initiative will involve spreading awareness on the need to vaccinate, education and relevant tips, association with community partners to motivate people and finally take a pledge to encourage others to take similar action. Through this initiative, we are aiming to do our bit in supplementing the country in its vaccination drive because we believe no one is safe till everyone is safe.”

As has been the success of the previous editions of Jaago Re, Iss Baar #SabKeLiye #JaagoRe aims to be a catalyst platform to complement the ongoing efforts of the administration, to attain the ‘Vaccination for all’ goal.  

To know more on guidelines to extend help and to pledge support:

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