As we inch closer to Olympic Games Tokyo 2020, the #OlympicsJosh campaign has gathered pace with Kiren Rijiju, Minister of State (I/C) Youth Affairs and Sports, joining hands with official broadcasters Sony Pictures Sports Network (SPSN) to support the Indian contingent traveling to Tokyo with a rallying cry, #HumHongeKamyab #OlympicsJosh.
To provide the last-mile inspiration to the athletes, many luminaries from diverse fields namely Nita Ambani, Sudha Murty, Gautam Adani, Parth Jindal, Yuvraj Singh, Sanjay Manjrekar, Vijender Singh, Farhan Akhtar, Sonakshi Sinha, Boman Irani, Arshad Warsi, Anupam Kher, Shankar Mahadevan Shaan, Anjali Bhagwat, Ali Fazal among others have joined hands to back the Indian contingent representing India at the Tokyo Olympics 2020.
SPSN is leaving no stone unturned to ensure people are aware about its athletes who would be representing the country a few weeks from now and make them a household name. As athletes prepare to go on the grandest stage of all and prepare to make our country proud, prominent names from different backgrounds such as Bollywood, sports, business and more will familiarise the nation of the champions through short promo spots across the network channels. This movement aims to galvanise and inspire the country in celebrating the heroes travelling to Tokyo and wishing them the best luck for their success.
Through the campaign, SPSN aims to invoke a sense of national pride and bring the country together as well as inspire both viewers and athletes who are preparing to make their mark in the most prestigious sports event, Olympic Games Tokyo 2020. The various initiatives and campaigns for the Olympics were conceptualised and created in-house by the SPSN team.
It will be broadcast live from July 23 to August 8 on Sony Six, Sony Ten 1, Sony Ten 2 and Sony Ten 3.
Join the #HumHongeKamyab #OlympicsJosh :
Boman Irani, Farhan Akhtar, Arshad Warsi, Shaan:
Kiren Rijiju’s tweet:
I invite every Indian to cheer for our athletes as they train to win laurels for India despite difficult times. Yes, India is ready to go and shine at the #Tokyo2020 Olympics!#HumHongeKamyab #TeamIndia #SonySportsNetwork #Olympics#OlympicsJosh #JaiHind ???????????????? pic.twitter.com/3dVaNE2PHa— Kiren Rijiju (@KirenRijiju) May 29, 2021