Samco’s recent KyaTrade launch campaign addresses a long-standing issue with the stock markets and gives Stock Trading the importance and seriousness it deserves. The issue is quite obvious – many investors do not know how to profit from either investing or trading in the stock markets. Stock investments and trading are often made to look like a piece of cake in ads, even when the disclaimer at the end of the ads specifies the risks attached to trading and investing in stocks. Harping on this insight, KyaTrade’s campaign shows how trading demands expertise and guidance and anything but a piece of cake (hence the punchline, ‘Halwa Hai Kya?’).
The idea behind the campaign is to show that while opening a demat account and transacting is easy, the real dilemma is knowing where to invest which literally is “KyaTrade kare?”. Minimising risk and maximizing profits through stocks requires knowledge that comes with a lot of hard work, research, experience and expertise - an offering available on KyaTrade.
The campaign features daily-life chores such as taking an escalator or attempting a yoga pose, where protagonists are seen worried and a passerby recommends to try KyaTrade app, who wisely points out that earning through the stock market isn’t easy. Enter - KyaTrade, a platform that offers curated expert stock recommendations.
With an increase in the number of new investors entering the stock market, KyaTrade offers advice that enables them with high conviction stock recommendations. With a touch of humor, the campaign manages to explain a serious topic in a conversational and easy-to-understand manner