With a view to amplify strategic communications for existing and new clients, digital agency RepIndia has introduced a new vertical called ‘Account Planning and Growth’.
Nazneen Joshi, Vice-President – Brand Strategy, RepIndia, and Shaunik Sachdev, Associate Vice-President – Client Strategy, RepIndia, have been tasked with leading the newly-formed vertical.
Their roles are aligned with the agency’s efforts to stay adaptive, agile, and innovative. The new division will also comprise a dedicated team of experienced strategists, analysts and creative professionals who have already played a critical role in managing various strategic digital mandates and delivering award-winning integrated campaigns across sectors so far.
Primarily, the dedicated Account Planning and Growth team will identify gaps in the industry and for existing clients. Their focus will be on finding innovative digital marketing solutions through extensive research and market study, in turn fostering growth and innovation for the clients.
Ayesha Chenoy, Founder RepIndia, said, “Led by Shaunik Sachdev, we have deployed a team to further deep dive into our brands with the aim to constantly adapt to their daily business needs and provide digital solutions that the day-to-day team may overlook. To provide tech solutions, with alternative strategies and just plain and simple give them more bang for their buck.”