Mondelēz International recently announced a partnership with Hindustan Unilever Limited to mark the country’s favourite chocolate brand – Cadbury’s entry into the frozen dessert category. The new Kwality Wall’s Cadbury Crackle Tub will take consumers on a sweet journey filled with creamy chocolatey scoop and Cadbury coated crunchy crackles. This premium dessert promises an indulgent experience for consumers that can be enjoyed from the comfort of their homes.
Both the companies had first partnered in April 2019 to launch two new premium frozen desserts – Kwality Walls Gems Burst & Oreo and Cream.
Commenting on this exciting launch, Suparna Madan, Licencing Manager, India & MEA, Mondelēz International, added, “Following the immense success of our previous launches with HUL in the frozen desserts category, we are now excited to take it a step ahead with this special launch. This unique partnership helps us once again drive consumer love and our snacking footprint in the country.”
Sameer Yadav, Associate Director – Marketing (Tablet Chocolates), Mondelez India, said, “Cadbury is an iconic chocolate brand in the country and through this partnership, we found an exciting opportunity to explore ways to extend consumer love beyond just our core chocolate category. This helps us cater to evolving consumer tastes as frozen desserts find a more regular place in shopper bags vis-à-vis being a one-time indulgence.”
Maya Ganapathy, General Manager, Kwality Wall’s, HUL, said, “Consumers are on constant look out for differentiated offerings as moments of consumption are now evolving beyond festivities and big news. As a brand, it is our continued effort to innovate and create products that consumers love. The partnership between Kwality Wall’s and Oreo, in the past has seen immense success. We are excited to extend this partnership and get two iconic brands, Kwality Wall’s and Cadbury, to redefine and double the joy for all special occasions.”
After the unique eat experiences that Oreo Cornetto, Oreo and Cream Tub provided, Kwality Wall’s Cadbury Crackle Tub is all set to take this a notch higher. Priced at Rs 319 for 700 ml, the Kwality Wall’s Cadbury Crackle Tub is available across general and modern trade stores or can be ordered on eCommerce.