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McDonald’s collaboration with BTS kicks off with exclusive menu, merchandise offer

Exclusive BTS X McDonald’s merchandise is now available on the WeVerse Shop app for all fans across India. Starting June 4, customers across all restaurants in West and South India can also enjoy the pop icons’ favourite meal at McDonald’s

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BTS Meal is arriving at McDonald’s. The boy band’s order — featuring a 10-piece Chicken McNuggets, medium fries, medium Coke, and sweet chili and cajun dipping sauces inspired by recipes from McDonald’s South Korea — will be available across all restaurants in West and South India on June 4.

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To make this international collaboration special, exclusive BTS X McDonald’s merchandise is now available on the WeVerse Shop app for all fans across India. This collection is inspired by some of the craveable, hand-picked menu items from the BTS Meal, with dynamite threads like hoodies, purple bathrobes, socks and sandals. Whether it’s the McDonald’s fry box logo with seven fries for each BTS member, or the marriage of BTS purple with McDonald’s red and gold, these designs are the representation of an iconic partnership between two fan-favourite brands. Fans can visit the app, start browsing, and purchase their favourite merchandise directly from the online store. One just need download the Weverse Shop app and create an account and start shopping.

“We know our customers and crew have been eagerly awaiting the arrival of our first celebrity signature order in West and South India, and we are thrilled,” said Arvind RP, Director, Marketing and Communications, McDonald’s India (West and South). “We couldn’t be more excited to start seeing our guests enjoying the BTS Meal and sporting their favourite pieces from the exclusive merch line.”

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McDonald’s is also introducing a new commercial featuring the band’s new single, ‘Butter,’.

Customers across West and South India can order the BTS Meal across its multiple channels including Delivery, Dine In, Takeout and On The Go in due accordance with Government guidelines starting June 4 until July 4. And with the BTS Meal coming to nearly 50 markets globally, customers worldwide will soon be enjoying the artists’ go-to McDonald’s favourites.

Westlife Development Limited (WDL) focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.

HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s West and South markets.

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