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India kicks off Cannes Lions campaign with 22 shortlists

With the International Festival of Creativity at Cannes running through Friday, June 25, it will be interesting to see how India performs this year with just two-third of 2019’s entries

India has kicked off her Cannes Lions campaign with 22 shortlists across the Print & Publishing, Design, Outdoor, Media and Health & Wellness categories. There was no shortlist from India in the Pharma category.

The winners of Print & Publishing, Design, Outdoor and Health & Wellness Lions will be announced today. The Media Lions winners will be announced Tuesday.

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The Media Lions section has the maximum number of shortlists—nine—from India. There are five shortlists for India in the Health and Wellness category and four in Outdoor.

Indian agencies secured two shortlists each in the Print & Publishing and Design categories.

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Among the 22 shortlists, FCB India leads the Indian challenge with eight shortlists through its agencies FCBUlka and FCB Interface. FCBUlka secured two shortlists for the ‘Out and Proud Classified’ campaign done for The Times of India while ‘The Punishing Signal’ by FCB Interface bagged six shortlists.

Geometry Encompass Mumbai stood at No. 2 with four shortlists for Lifebuoy’s Hackwashing campaign.

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DDB Mudra, Ogilvy Mumbai, Dentsu Webchutney, Lowe Lintas Mumbai and Mindshare Mumbai secured two shortlists each.

List of Indian shortlists on Day 1:

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Title

Brand

Product

Entrant

Sub-category

Print & Publishing

Out and Proud Classified

The Times Of India

Newspaper

FCBUlka, Delhi

Media & Entertainment

Out and Proud Classified

The Times Of India

Newspaper

FCBUlka, Delhi

Corporate Purpose and Social Responsibility

Design

Eatqual

Mcdonald's

Mcdonald's

DDB Mudra, Mumbai

Food

Eatqual

Mcdonald's

Mcdonald's

DDB Mudra, Mumbai

Special Editions & Promotional Packaging

Media

The World's Most Reported Trailer

Trigger Happy Entertainment Pvt. Ltd.

Thappad Film

Dentsu Webchutney, Mumbai

Use Of Social Platforms

#Notjustacadburyad

Mondelez

Cadbury Celebrations

Ogilvy India, Mumbai

Use Of Real-time Data

#Notjustacadburyad

Mondelez

Cadbury Celebrations

Ogilvy India, Mumbai

Data-driven Targeting

H For Handwashing

Lifebuoy

Handwashing Education

Lowe Lintas, Mumbai / Mullenlowe Singapore

Excellence In Media Execution

Dove #Stopthebeautytest

Dove

Toiletries

Mindshare, Mumbai / Ogilvy India, Mumbai

Use Of Integrated Media

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Social Behaviour

Dove #Stopthebeautytest

Dove

Toiletries

Mindshare, Mumbai / Ogilvy India, Mumbai

Social Behaviour

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Breakthrough On A Budget

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Market Disruption

Outdoor

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Ambient Outdoor

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Single-market Campaign

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Social Behaviour

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Health And Wellness

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

OTC Applications

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Non-profit / Foundation-led Education & Awareness

 

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

H For Handwashing

Lifebuoy

Handwashing Education

Lowe Lintas, Mumbai / Mullenlowe Singapore

Brand-led Education & Awareness

Cannes Lions resumed the awards this year after a pause in 2020 due to Coronavirus concerns. The international festival of creativity was accepting entries for 2020 and 2021.

While the total number of entries worldwide was marginally down to 29,074 from 30,953 in 2019, India had sent 699 entries this year as compared to 1,053 sent in 2019.

Year

2016

2017

2018

2019

2020/21

No. of Indian Entries

1,315

1,227

979

1,053

699

Global entries

43,101

41,170

32,372

30,953

29,074

India’s performance at Cannes Lions has been consistent over the years with the best-ever campaign in 2017 when she brought 40 Lions home.

In the last Cannes Lions Awards held in 2019, India had won 18 Lions despite significant reduction in categories. It was 14% less than 2018.

Globally, the total number of winners in 2019 were 932, 21% down from 1,186 in 2018.

Year

2015

2016

2017

2018

2019

Indian winners

15

27

40

21

18

Global winners

1,290

1,356

1,471

1,186

932

As the Cannes Lions International Festival of Creativity begins today and will run through Friday, June 25, it will be interesting to see how India performs this year with two-third of 2019’s entries.

Info@BestMediaInfo.com

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