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Hashtag Orange bags digital mandate for GLS Group

The agency will manage the complete digital communication and media for two verticals — GLS Foils and GLS Alpak, and will also create the new identity for the group

Hashtag Orange, a full service digital communications company, has won the digital mandate for the GLS Group. 

GLS group is a multi-business conglomerate with a rich heritage of over two decades. Hashtag Orange will be managing the complete digital communication and media for two verticals — GLS Foils and GLS Alpak, and will also be creating the new identity for the group.

Arpit Goyal

“We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market. We are confident that with the ever-changing digital scenario, Hashtag Orange with their experience and in-depth understanding of the consumer will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives,” said Arpit Goyal,  Director, GLS Group.

Vineet Malhotra

 "We are absolutely thrilled that GLS has chosen us to be their digital partner. Digital media is the obvious direction to move in to achieve this objective. It is a great opportunity for us to partner with the brand for its digital mandate. Our technology, media and creative communication will be key to amplify and optimise the brand's marketing efforts,” said Vineet Malhotra, CTO, Hashtag Orange.

Gaurang Menon

“Partnering with a company with such a rich heritage is an opportunity that doesn't come by often. GLS has a crystal clear vision for the future and we're truly excited to partner GLS Group in their digital transformation journey,” said Gaurang Menon, CCO, Hashtag Orange.

GLS is a multi-business conglomerate with exports in over 12 countries along with seven manufacturing units. From flexible packaging, chemicals, real estate and warehousing, to aseptic packaging, BOPET films, and aluminium foil, the GLS group has its wings spread far and wide. Customer satisfaction and excellence in quality are the two factors that drive GLS, and Hashtag Orange along with their creative and tech team are gearing up to deliver innovative digital solutions to amplify GLS’s branding in a unique and contemporary way.


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