Cannes Lions 2021: FCB India's 'The Punishing Signal' wins a Gold, two Silver and two Bronze Lions on day 1

FCB India has hit a Health & Wellness Gold Lion and a Silver Lion for its “The Punishing Signal” on behalf of Mumbai Police entered by FCB Interface. The work also won a Silver Lion and two Bronze Lions in the Outdoor category.

On winning Gold Lion for consecutive three years at Cannes, Rohit Ohri, Chairman and CEO, FCB Group India, said, “Once is an accident. Twice is a coincidence. Three times is a habit. Our Gold Lion hat-trick at Cannes is testimony to FCB Group India making creative excellence a habit.”

Robby Mathew, Vice-Chairman and CCO, FCB Interface, said, “All the credit for these 5 Lions goes to Mumbai Police, for believing in the idea, installing the Punishing Signals across Mumbai, and then tweeting the humorous video to the whole wide world!”

Health & Wellness saw two more Lions for India as Geometry Encompass and Lowe Lintas won a Bronze Lion each.

Hackwashing campaign for Lifebuoy done by Geometry Encompass won the Bronze Lion under OTC Application.

The other Bronze Lion was won by Lowe Lintas Mumbai for its ‘H For Handwashing’ campaign done for Lifebuoy.

There were no winners from India in the Print & Publishing and Design categories.

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