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Ethinos wins digital mandate for Bagrry’s

The agency will be responsible for reinforcing the brand’s digital presence with integrated approach and capabilities by delivering end-to-end solutions

Return on investment (ROI)-driven, end-to-end digital and performance marketing agency Ethinos has announced the latest edition to its cliental Bagrry’s, a leading brand of health foods and breakfast cereals in the Indian subcontinent.

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Under the digital mandate, Ethinos will be responsible for reinforcing the brand’s digital presence with integrated approach and capabilities by delivering end-to-end solutions.

Ethinos has won the mandate following a competitive pitch process involving some of the leading agencies across India. The agency will service the brand from its Delhi office.

Brijesh Munyal, Joint Managing Director, Ethinos said, “In today’s time brand image is created at an incredible pace in the digital sphere, in other words we can say that digital has become an undisputable frontier. Our affiliation with Bagrry’s adds up to our credibility as it is a great opportunity for us to put forth our strategic thinking and unique cross-industry experience that will create a new benchmark and promote progressive change.”

Aditya Bagri, Director, Bagrrys India Private Limited said, “Bagrry’s has been in the food processing industry for over 50 years and has been a pioneer when it comes to breakfast cereals and health foods. Understanding our positioning, we needed an agency that is future-ready and mainly understands the pulse of the customers with robust learning and analytical capabilities. We are certain that this partnership will enable us to scale the brand by building a strong connection with our consumers across platforms.”

With a tagline of ‘Let’s put health first', Bagrry’s makes products that are healthy, and of good quality. Bagrry’s has been a pioneer in India for products such as muesli, oats, bran and its range now includes many more healthy foods.

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