Epic expands digital footprint with launch of 'Epic Digital Originals'

Epic, an infotainment channel from the house of In10 Media Network, continues to expand its digital footprint with the launch of Epic Digital Originals. It will deepen the channel’s engagement with its audience via YouTube and Facebook.

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Epic Digital Originals, catering to the 18-40 age group, will air exclusive Indian-specific content in the non-fictional space.

Nisha Thakkar, AVP, Content and Strategy, Epic at In10 Media Network, said, “The launch of Epic Digital Originals is a step towards our commitment, of showcasing premium factual content, as we look to expand our reach among the digital-savvy audience. Our vision is to create best-in-class original content that is made for the digital platform and is culturally relevant.”

So far, a 12-episode series on food titled ‘Power Foods and Veshbhusha’ on History have been launched. The channel will soon launch a digital slate on Travel and History, namely ‘Epic Explorers and Epicpedia’, respectively. The two shows will explore voyages that have documented the evolution of India and dig deep into unknown facts about the country.

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