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Dentsu’s Titus Upputuru pens emotional poem reflecting people’s pain affected by Covid crisis

Upputuru, who had written a spiritual song last year and penned many songs for brands, expresses his thoughts on the oxygen shortage through the latest poem

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Titus Upputuru, Creative Head, Taproot Dentsu, Gurugram, has composed an emotional poem to make people understand the pain of the families affected by the deadly Covid-19 pandemic that continues to ravage India.

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Speaking to about what pushed him to write the poem, he said, “Over the past few weeks all one was seeing and hearing everywhere was terrible news. I lost two cousins and an uncle and aunt within two weeks. There was a very urgent need for oxygen, which some got, some didn’t. Also, some church members who were on Zoom calls every week passed away in a matter of a couple of weeks. It was all very heart-breaking. Colleagues were on the road looking for oxygen cylinders. All of this influenced me to write this poem.”

“Oxygen cylinders, I thought, were, after all, Lohe kay Gubbaare, balloons full of oxygen. So I wrote about the plight of this little boy whose mother was in the hospital and needed oxygen desperately. Since his father was also away in the hospital, he decides to go to a balloon seller and starts pleading before him for one Lohe ka Gubbaara, so that he can save his mother. When I was narrating it, I felt the pain of the little boy. Maybe because as a child, I could not do a thing when my mother died in a train accident near Jhansi,” he said while talking about the thought behind the poem.


The poem:


His love for writing songs has helped him to create memorable songs for brands. “I write some songs for brands as and when they are required. Sometimes it really worked wonders. By God’s grace, the Honda’s song ‘Dekho dekhe ye zamana, panchi udaa jaaye re’ was such a hit. When I went to Indore for some work, I couldn’t believe when strangers were coming up to take photos with me because they heard that I was the writer behind the song. It wasn’t about me, it was about how a brand could connect with the audience – they just loved that song. They were even singing it. So yes, songs do help brands sometimes because the love for music is so universal,” he added.

Upputuru said at a time when the boundaries between offices and homes have blurred, he does manage to find time for songs and poems as it comes naturally to him. While advertising agency employees have been extremely busy with work from home, he says young people should explore all kinds of creative forms. “I believe God gives me some thoughts and I just put them out. I am grateful for the people connected with them. A lot of people called and texted, saying the poem drove them to tears. I am grateful the message has reached and is still reaching.”


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