Dabur expands Vatika portfolio with launch of 'Vatika Germ Protection shampoo'

FMCG company Dabur India Ltd has announced the expansion of its Vatika portfolio with the launch of ‘Vatika Germ Protection shampoo’, which it says helps protect against germs and coronavirus.

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Gaurav Parashar, Marketing Head, Hair Care, Dabur India Ltd, said, “We are happy to add a new member to the Vatika Brand. The new ‘Vatika Germ Protection shampoo’ is a first-of-its-kind shampoo in the market, which along with the benefits of natural ingredients, that Vatika brand is known for, also helps to protect against germs and coronavirus. With the goodness of neem and aloe vera along with lemon, methi, almond, rosemary and tea tree, it provides up to 99.9% germ protection.”

Vatika Germ Protection shampoo is available in 4 SKUs — 80ml, 180ml, 440ml and 640ml priced at Rs 45, Rs 95, Rs 250 and Rs 400 respectively. It will be available on leading e-commerce platform Flipkart and regular retail channels too.

“The Covid pandemic has brought about a change in the consumer behaviour and purchasing habits. We are all looking for solutions and products that help to protect us and our loved ones. While there is a huge thrust on protecting the hands and face, protecting the hair and scalp is a need that is growing. Keeping this in mind, we have launched Vatika Germ Protection Shampoo,” Parashar added.

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