ClearTax unveils Clear as an umbrella identity to fuel expansion

Fintech SaaS company ClearTax has unveiled ‘Clear’, an umbrella name under which all of its offerings across taxes, invoices, wealth management and credit for businesses will reside. In its decade-long journey, the company has expanded from an e-filing tax platform to being a full stack financial services provider.

With the ‘Clear’ identity, the company said it will continue to offer products nurturing its legacy of accuracy, security and reliability, complementing the ClearTax brand. ClearTax will continue its tax offerings (income tax and GST), which is loved by millions of Indians.

Launched in 2011, ClearTax began its journey as an online tax compliance platform by helping individual taxpayers to file their income tax return online. With the coming of GST, the company deepened its reach to its customers via several products that touch every aspect of a business.

It launched dedicated offerings, including ClearGST, ClearE-Invoicing, ClearOne for businesses, ClearPro for Tax Experts, and Black for individuals among others. Clear identifies itself as a tech- and product-first company having graduated from web-only cloud based form factor to now web, desktop, mobile and APIs. The latest addition to its portfolio is ClearOne — an easy to use, one-stop invoicing and compliance solution for SMEs. In the last 12 months, the firm focussed on ease of access for businesses and individuals via launching four mobile apps that simplify finances for Indians.

Archit Gupta

Archit Gupta, Clear’s Founder and CEO, said “We started the company to simplify taxes, over the years we have evolved beyond taxes and have grown tremendously. Today we make SaaS for taxes, invoices for connected businesses and offer wealth management. Clear captures our huge ambitions to serve Indians in the areas of invoicing, wealth management, credit and much more.”

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