Cashfree appoints Vaibhav Mehrotra as Head of Marketing

Cashfree, a payments and API banking solutions company, has appointed Vaibhav Mehrotra as the Head of Marketing to drive the company’s marketing strategy through its aggressive growth phase.

Mehrotra will be responsible for building the brand while instilling industry best practices across brand marketing, product marketing, digital and performance marketing. He will also build a strong marketing team under his leadership.

With a career spanning over 13 years, Mehrotra has worked in leadership positions at DLF Ltd, Max Group, Cognizant Interactive and Photon Interactive. In his most recent role as the Head of Brand and Marketing, Office Business at DLF, he led the marketing charter across six cities, launched various products and brand campaigns covering earned, owned, and paid media. He has executed various award-winning campaigns for brand awareness and demand generation.

Reeju Datta, Co-founder, Cashfree, said, “We are delighted to welcome Vaibhav on board as the Head of our Marketing team at Cashfree. He joins us at a time when the fintech industry and Cashfree are going through massive disruptions. His understanding of the B2B business will help define strategic roadmaps and deploy marketing solutions for Cashfree.”

Mehrotra said, “I am elated to join Cashfree, especially at an exciting juncture in the company’s growth journey. Fintech has truly emerged as one of the leading growth drivers in the country and across the globe. I am truly excited about building and supporting our growth and the continued improvements we are making in the payments space. This is an exciting time to join this innovative and vision-led organisation.”

Cashfree works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products, and is integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay.

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