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Cannes Lions 2021: India secures 26 shortlists in five categories

Shortlists for Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions announced on the first day of the festival

With the Cannes Lions International Festival of Creativity kicking off today, Indian agencies have secured 26 shortlists in the Direct, PR, Social & Influencer, Creative Data and Creative Strategy categories.

Leading the Indian charge in the fresh shortlists is Dentsu Webchutney with seven shortlists for ‘The 8-bit Journo’ campaign done for Vice Media.

FCB India managed to bag five shortlists followed by DDB Mudra and Ogilvy with four shortlists each.

Geometry Encompass has secured three shortlists while BBDO India, Leo Burnett and Lowe Lintas bagged one shortlist each.

The total number of shortlists from India stands at 48.

Indian shortlists:

Title

Brand

Product

Entrant

Sub-category

Social And Influencer

Dove #Stopthebeautytest

Dove

Dove

Ogilvy India, Mumbai

Cultural Insight

PR

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Not-for-profit / Charity / Government

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Use Of Events And Stunts

Eatqual

Mcdonald's

Mcdonald's

DDB Mudra, Mumbai

Corporate Image, Communication & Reputation Management

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Social Behaviour

Direct

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Media & Entertainment

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Not-for-profit / Charity / Government

Hackwashing

Hindustan Unilever

Lifebuoy

Geometry Encompass, Mumbai

Use Of Ambient Media: Small Scale

Out And Proud Classified

The Times Of India

Newspaper

FCBUlka, Delhi

Use Of Print / Outdoor

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Real-time Response

Out And Proud Classified

The Times Of India

Newspaper

FCBUlka, Delhi

Co-creation & User Generated Content

The Punishing Signal

Mumbai Police

Service

FCB Interface, Mumbai

Cultural Insight

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Market Disruption

Creative Strategy

Dove #Stopthebeautytest

Dove

Dove

Ogilvy India, Mumbai

Other FMCG

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Media & Entertainment

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Audience Insight

Dove #Stopthebeautytest

Dove

Dove

Ogilvy India, Mumbai

Corporate Purpose & Social Responsibility

Project Free Period

Stayfree

Sanitary Napkins

Ddb Mudra, Mumbai

H For Handwashing

Lifebuoy

Handwashing Education

Lowe Lintas, Mumbai / Mullenlowe Singapore, Singapore

Honor The Donor

Fortis

Fortis Hospitals

Leo Burnett, Mumbai

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Market Disruption

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Brave Brands

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Brave Brands

Ariel #Sharetheload For Equal Sleep Case Study

Ariel

Ariel Liquids

BBDO India, Mumbai

Collaboration

The 8-bit Journo

Vice Media

News Service

Dentsu Webchutney, Mumbai

Product /Services

Creative Data

#Notjustacadburyad

Mondelez

Cadbury Celebrations

Ogilvy India, Mumbai

Data-driven Targeting

Info@BestMediaInfo.com

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