Agency09 to handle communications and digital mandate for Mahindra Solarize

Mahindra Solarize, which is part of Mahindra Group, has appointed Agency09 to lead its integrated communications and digital mandate.

Mahindra Solarize offers innovative and technologically superior solar power solutions in the distributed energy space. It provides sustainable residential solar rooftop, commercial solar rooftop, and solar water pump solutions.

As a part of the mandate, Agency09 is responsible for defining the brand positioning and core values for Mahindra Solarize. Agency09 will also handle the overall planning, strategising and executing of digital campaigns and content online.

Param Mandloi, Head, Digital Transformation and Supply Chain, Mahindra Solarize, said, “Agency09 has done exceptional work with the other solar divisions of Mahindra (Mahindra Susten, Mahindra Teqo). We truly believe that our affiliation with them will help us grow and set new benchmarks as we promote sustainable change and innovation.”

Rajesh Patalia, Chief Strategy Officer, Agency09 added, “It is always an honour to work with the Mahindra Group of Companies. We are delighted to associate with Mahindra Solarize to help them position this brand as a key player in the solar power and renewable energy space, and set higher benchmarks in the solar industry.”

Agency09, started in 2013, is a Bandra-born advertising entity with operations in the UAE and Australia. They are forming a culture of creative thinkers, to build brand experiences. Agency09 scales businesses globally with ideas for content, technology, design and data.

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