Zydus Wellness has launched a probiotic butter spread that not only has a yummy taste because of creamy milk but also supports immunity because of probiotics.
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The film created and developed by Wunderman Thompson, India, highlights the dual benefits of taste and immunity-boosting properties.
Tarun Arora, CEO Zydus Wellness, said, “Nutralite has always enjoyed strong trust and equity as a table spread. With heightened consumer need for immunity boosting products, we managed to fast track this new offering because of strong R&D support. Nutralite DoodhShakti Probiotic Butter Spread is made with creamy milk that kids and family will love to eat, while homemakers will be happy because it will also take care of their immunity. The new communication is aimed at highlighting this message and strengthening consumer engagement.”
Priya Pardiwalla and Steve Mathias, VPs and ECDs, Wunderman Thompson, India, said, “Butter has always been a constant member of almost every Indian family. It’s a symbol of our love and affection. But in addition to adding taste, if butter pleasantly surprises users by supporting immunity too, then you just can’t say ‘No’ to it. The film centres around ‘Professor Chintu’ who feels this new butter deserves to be part of not just breakfast but every single meal.”
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