A whistleblower has written to all stakeholders of BARC India, alleging prevailing malpractices at India’s television audience measurement body. The email, which was confirmed by the multiple receipients to BestMediaInfo.com, was sent by the whistleblower on Saturday afternoon to the BARC Board members, the government, technical committee members of BARC, IBF, AAAI, ISA, NBA and NBF.
BestMediaInfo.com does not vouch for the authenticity of the allegations levelled by the whistleblower who has demanded a thorough enquiry into the complaints. “We hope the serious complaints as stated above will be thoroughly investigated by an independent external forensic auditor to bring out the facts and necessary action is further taken to clean-up the rot set in BARC (sic),” the whistleblower wrote.
The complaints include charges of manipulations in the TRPs, arbitrary commercial decisions, differences with Hansa Research over the FIR and financial corruption under the current regime at BARC India.
BestMediaInfo.com has sought comments from all the stakeholders through email, asking if they would take the whistleblower’s complaints seriously. We will bring you updates in case there is any comment by any stakeholder.