The Walt Disney Company and Star India have pledged financial support of Rs 50 crore towards India's Covid-19 relief efforts. The proceeds will be utilised towards the procurement of critical healthcare equipment, including oxygen concentrators, BiPAP, and ventilators, along with setting up of oxygen plants across hospitals.
K. Madhavan, President, The Walt Disney Company India and Star India, tweeted, "We stand in solidarity with all of India in our fight against Covid-19. The Walt Disney Company and Star India are humbly contributing Rs 50 crore to aid relief efforts. The need of the hour is to provide critical healthcare supplies and equipment to save lives. This is our common fight and our contribution reaffirms our steadfast commitment to India, and builds upon the Rs 28 crore that our company contributed towards Covid-19 relief in 2020."
The company is also supporting relief efforts through its Disney Employee Matching Gifts programme, wherein the company matches the amount donated by their employees to pre-approved charitable organisations. Star India network has also been running an awareness campaign around Covid Appropriate Behaviour (CAB).